While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect. This is where the bar will be set for retailers - to turn shoppers into advocates and create a sustainable, differentiated advantage.
- Vendor:
- IBM Line of Business
- Posted:
- Feb 8, 2021
- Published:
- Dec 1, 2006
- Format:
- PDF
- Type:
- White Paper