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Web 2.0 Research

  • Creating a Digital Strategy to Provide Exceptional Digital Experiences

    Sponsored by: IBM

    Access the following white paper to uncover the 10 factors that make an exceptional digital experience. Learn what you can do to deliver responsive content, what your team needs to accomplish, where to focus future initiatives, and more.

  • Speedo dive into e-commerce with e-Spirit

    Sponsored by: e-Spirit AG

    Access the following case study to reveal the CMS solution the Speedo implemented to optimize customer communication in view of the local markets, countries, and regions. Also learn how they were able to reduce content conflict and ensure brand consistency across their entire influence.

  • 8 Ways To Build Your Brand Using Social Media

    Sponsored by: MarketWired

    Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.

  • Responsive Web Design and FirstSpirit

    Sponsored by: e-Spirit AG

    Access the following brief white paper to uncover a CMS solution that can automatically detect and deliver your content to any mobile device in a way that is both seamless and properly tailored. Learn how this solution can enable a truly responsive design and maximize the web experience overall.

  • Measuring Social Media Marketing

    Sponsored by: Oracle Corporation UK Ltd

    Consult the following research brief to uncover what it takes to measure social media in a way that can deliver actionable insights to drive higher business value. Discover what to track, why, and what other successful businesses are doing to get the most out of social media.

  • The New Face of Google+

    Sponsored by: Oracle Corporation UK Ltd

    Access the following white paper to discover what exactly is new to Google+ and how you can make the most of the platform and its features. Also uncover the best practices that will increase the likelihood of user engagement and more.

  • Meyer Werft Case Study

    Sponsored by: e-Spirit AG

    Access the following case study to reveal the CMS solution that Meyer Werft used to improve clarity and innovation with how users navigate their websites, were able to create multichannel and multilingual easily and efficiently, and much more.

  • Case Study Hornbach DIY-Stores

    Sponsored by: e-Spirit AG

    Access the following case study to reveal the CMS solution that Hornbach used to gain a 75% faster time-to-market for creation of multichannel and multilingual sites. Also discover how they used this system to virtually improve every aspect of their customer experience management process.

  • 5 Tips For Setting Measurable Social Media Goals

    Sponsored by: MarketWired

    While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.

  • Bricks-and-mortar electronics giant Media-Saturn Group cements success with e-commerce sites powered by IBM WebSphere Commerce and FirstSpirit

    Sponsored by: e-Spirit AG

    Access the following case study to reveal the integrated CMS that Media-Saturn Group used to triple their online sales in just one year. Get a firsthand look at how this technology helped them significantly reduce content creation time, engineer multilingual sites, and more.

  • The Customer Service Balancing Act

    Sponsored by: Jive Software

    New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.

  • Responsive Web Design and FirstSpirit

    Sponsored by: e-Spirit AG

    Access the following white paper to discover a CMS solution that can prepare your business and all of its content for the rapid influx of mobile internet use. See how with smart content marketing you can improve customer loyalty and reduce attrition, and more.

  • e-Spirit and IBM: reinventing content management

    Sponsored by: e-Spirit AG

    Access the following white paper to uncover a CMS solution that has been designed to specifically handle the needs of the dynamic content delivery initiative. Discover how you can empower marketing teams with real-time updates, deliver content to any social media facet or website, alleviate IT dissonance, and much more.

  • Creating an Effective Content Analytics Strategy

    Sponsored by: IBM

    This expert guide focuses on how to get started with a successful web content analytics strategy, and explores how a major East Coast city's police department took advantage of effective content and text analytics to fight crime. Learn more about tagging content for measurement, tools for content analysis, and more.

  • Predictive Performance

    Sponsored by: Limelight Networks, Inc.

    Access the following white paper to uncover new, innovative approaches to digital experience performance monitoring. Get a firsthand look at how you can develop a more comprehensive measurement model, predict outcomes, and more.

  • How Social Business Pays Off

    Sponsored by: Jive Software

    Social collaboration technology is a hot topic in the business applications space today -- but what about the hard numbers? Many companies are wary and want concrete proof of ROI and payback. Fortunately, this informative resource offers just that.

  • 10 Reasons iAPPS Content Manager Should Be On Your CMS Shortlist

    Sponsored by: Bridgeline Digital

    Access the following white paper to uncover a CMS solution that offers 10 of the best aspects to look for in an all-inclusive CMS platform and what you stand to gain through deployment.

  • Oracle Social Network

    Sponsored by: Oracle Corporation

    Access the following white paper to uncover how you can collect the social networking data you need to stay competitive in today's market. Discover a solution to the collaboration gap that is both efficient, and allows you and your organization to make the right customer-centric decisions to drive innovation and success.

  • E-Guide: Web Content Management and the Mobile Revolution

    Sponsored by: Crafter Software_Rivet Logic

    Consult this expert e-guide to uncover the strategies, tips, tricks, and more that you need to consider in order to deliver powerful mobile web content to the user.

  • New CRM Technologies Bring Sales Success to Businesses

    Sponsored by: Scribe Software Corporation

    Creative companies are making broader use of smartphones to access more than just email – phone and mobile customer relationship management (CRM) software and finding uses for GPS, cameras and other technologies are transforming CRM practices, even for more traditional industries.

  • Social Business, Collaboration Takes the Enterprise into Uncharted Waters

    Sponsored by: TechTarget Business Analytics

    Access this e-guide to find experts examine how social media has catalyzed better collaboration, more democratic business process management, and - with the right amount of planning and analysis - significant ROI.

  • Jump-starting Collaboration with Social Search

    Sponsored by: IBM

    In this resource, learn how social search tools can help you access and utilize vast amounts of human knowledge, enabling your organization to increase collaboration and accelerate innovation.

  • Cut Costs by Automating Web Data Extraction

    Sponsored by: Connotate

    Click on the link below to access the following white paper to discover a solution to the antiquated methods of Web data management. Learn how Web data automation can effectively mitigate errors, cut costs, and give your company a sharper competitive edge.

  • Five Questions to Ask When Evaluating Web Data Extraction Options

    Sponsored by: Connotate

    Consult this white paper to discover 5 important questions to consider when choosing a Web data extraction solution. Also discover various vendors how they compare to each other.

  • The Business of Social Business

    Sponsored by: IBM

    The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage.

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