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  • Data is the Secret Ingredient for Social Media Success

    Sponsored by: Lithium Technologies

    20% of CMOs can quantitatively prove the impact of social media on their business. More brands struggle to show a definitive ROI. Why are so many struggling to define and measure success? Discover the key to social marketing success, break down social marketing myths, and make your data work for you.

  • Customer Engagement Strategies Hinge on Social Media Savvy

    Sponsored by: Bazaarvoice

    Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

  • The Definitive Guide to Marketing Automation

    Sponsored by: Marketo

    With the rise of digital and omnichannel marketing, marketing automation is one of the most important investments you'll need to consider in the next year. Here's the comprehensive guide to marketing automation that gives you everything you need to know to lay out a roadmap to success.

  • The Digital Marketer’s Guide to Resource and Budget Allocation Across Channels

    Sponsored by: Marketo

    Typical adults consume 9.8 hours of media per day, exposing themselves to thousands of ads and weakening the effect of each one. Access this e-book to learn how to get ahead of the digital media advertising trend coming in 2017, several best practices, considerations, and more.

  • Social Technology and Tools: A Research Report for Social Marketing

    Sponsored by: Lithium Technologies

    Why are marketers struggling to take advantage of social media? Why isn't there a common set of tools amongst all social suites? Access this vendor-neutral research report to learn about the importance of social media marketing technologies, the challenges marketers will face, and more.

  • Top 3 ERP Trends in to Watch for in 2017

    Sponsored by: Deskera

    Enterprise resource planning (ERP) is one of the most important technologies you'll encounter in the next year. You'll need to plan accordingly in order to take full advantage of these trends. Find out the top three ERP trends you will see in 2017 to give yourself a competitive edge.

  • How to Drive Business Value with Consumer-Generated Content

    Sponsored by: Bazaarvoice

    82% of consumers turn to their mobile device before making in-store purchases. They are looking for consumer-generated content (CGC) to help them decide whether a product or brand is worth their time and money. Access this report for a comprehensive guide to developing your CGC strategy for the current and future consumer.

  • How Reading Online Reviews Impacts Offline Sales

    Sponsored by: Bazaarvoice

    Consumer-generated content is the main influence on customer engagement. Online reviews are having a significant effect on offline sales. Access this e-book to learn about this trend.

  • Social Collaboration Tools Open Doors to Productivity

    Sponsored by: Hewlett Packard Enterprise

    Enterprise social collaboration means more than office chitchat. When done right, it can boost employee productivity by encouraging participation and open communication. Dominic Namnath, CIO at Tri-Counties Regional Center, a non-profit based in Santa Barbara, California, explains the value of enterprise social collaboration.

  • The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships

    Sponsored by: Lithium Technologies

    80% of executives say customer engagement is the most important social metric, but this is a very limiting view of social marketing. Discover why so many brands are failing to build customer relationships through social media and learn about the 3 key attributes that social relationship tools must deliver.

  • The Social Customer Service Playbook

    Sponsored by: Lithium Technologies

    40% of customers switch loyalty because a competitor offers better customer service. With customers ready to switch to competitors for better service, you can't afford to fall behind. This white paper will help you improve your customer service for the new digital age.

  • Your Guide to Social Customer Service Success in 2016

    Sponsored by: Lithium Technologies

    47% of customers seeking service have gone through social media. Social customer service teams are becoming a necessity. Learn how to build your team, find where both your business' and your customers' needs intersect, and more.

  • Social Media Monitoring Long on Promise, Short on Results

    Sponsored by: SearchContentManagement

    Every company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.

  • Enabling Businesses to Acquire and Retain Customers as the Digital World Turns

    Sponsored by: HPE and Intel®

    This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.

  • Six Tips to Use Social Media to Win Leads, Make Friends, and Influence Your Community

    Sponsored by: Solarwinds N-able

    Proper social media usage can spell amazing success for your organization. Access this eBook to learn six strategies to improve how your organization utilizes the most popular communication channels and reach more customers than ever.

  • Work Like a Network Accelerating Team Collaboration with Social

    Sponsored by: Microsoft

    Read this white paper and discover why productivity is no longer just defined by how quickly and efficiently an individual employee can deliver output. Rather, productivity is defined by how effectively teams collaborate and leverage the work and insights of others to reach a common goal that can benefit your business...big time.

  • Three Ways to Better Connect Your Workforce with Enterprise Social

    Sponsored by: Microsoft

    Download and discover how Enterprise Social allows your workers to connect to conversations, documents, and files that matter; be informed to make smarter decisions; and overall feel more engaged in their jobs and company culture.

  • Transformers: How machines are changing every sector of the economy

    Sponsored by:

    The UK wholesale and retail sector has the greatest number of jobs with a high chance of automation in the next 10 to 20 years, according to this research by Deloitte.

  • How Social Business Builds A Better Customer Experience

    Sponsored by: Infor

    Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.

  • From Valuable to Vital: Why Companies Are Getting Serious About Social Media

    Sponsored by: Infor

    What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.

  • InterSystems Caché gives PCS an advantage in cloudbased social media management applications

    Sponsored by: InterSystems

    Thanks to social media, brand perception can change rapidly in any given market. Read on to learn how cloud technology eases brand management in existing markets and transitions into new ones.

  • New Rules of Engagement: Dispelling 3 Myths of Communications

    Sponsored by: Avaya TSG

    Take a closer look at the pros and cons of adopting a consumer-like approach to business communications. Explore 3 enterprise communication myths, and how you can selectively leverage components of these misconceptions to foster a culture of engagement.

  • Where's the Collaboration in Enterprise Collaboration Tools?

    Sponsored by: SearchContentManagement

    Enterprise collaboration tools can help generate sales, reduce costs and connect dispersed workers. So why are many companies hesitant to use them? In this e-guide, you'll ensure strong governance policies are at the heart of your enterprise-wide collaboration strategy and learn the secrets of collaboration success.

  • Building an Effective BPM Strategy

    Sponsored by: Kofax from Lexmark

    In this expert e-guide, explore 4 best practices for avoiding setbacks over the course of BPM projects, including: ensure resources are aligned with reality and business priorities, manage expectations for change early and often, and 2 more. Additionally, find out how BPM drivers—including cloud, mobile, and social— shouldn't impact processes.

  • Expert Tips for Social CRM: Why Companies Are Pinning Their Hopes on Pinterest

    Sponsored by: Microsoft

    Discover how you can formulate a winning social CRM strategy, and knock your customers' expectations out of the park. Tap into why Pinterest is piquing the interest of businesses and get an exclusive look at how MLB teams engage with their customers via personalized mobile updates.

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