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  • Social Media in Government: 5 Key Considerations

    Sponsored by: Hootsuite

    Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.

  • Social Media Education: The New Edge for Success

    Sponsored by: Hootsuite

    Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.

  • Five Best Practices for Achieving Social Media ROI

    Sponsored by: Act On

    A marketer's best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we'll cover five best practices to help you do just that.

  • How CIOs drive innovation and create value across the enterprise

    Sponsored by: ComputerWeekly.com

    Today's CIO is uniquely positioned to lead innovation and drive transformation across the modern enterprise, says Hunter Miller, in this extract from his book, Leading The Epic Revolution.

  • Real-Time Marketing: Go Beyond the Buzz

    Sponsored by: Hootsuite

    Today, information moves faster than ever before -- virtually in real-time. People are taking to social media to get their news, and companies are capitalizing on this when it comes to marketing efforts. With real-time marketing, you can get the right information to the right audience at the right time.

  • Transforming business at the intersection of marketing and technology

    Sponsored by: ComputerWeekly.com

    Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.

  • Make Your Social #Failproof

    Sponsored by: Hootsuite

    Many businesses are eager to jump into social media, due to the promise of better relationships with customers, more sales, and increased brand awareness. But if you take the plunge before you're fully prepared, you could be in for some serious tidal waves.

  • Turning Insight Into Action: The Journey to Social Media Intelligence

    Sponsored by: Hootsuite

    Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.

  • Enabling the Business with Social Relationship Platforms

    Sponsored by: Hootsuite

    Social media is quickly becoming a key part of enterprise business strategy. According to an IDG Research survey, 73% of respondents expect it to be critical or very important in the coming years. So how can CIOs prepare for and encourage the adoption of social media in the enterprise in a secure, compliant way?

  • Nucleus Research: The Future of Sales Performance Management

    Sponsored by: Oracle Corporation

    In this white paper, learn about the new opportunities that the marriage of social collaboration, CRM, and performance management spark. Read on to find out why companies that don't adopt social, integrated sales performance management will be at a competitive disadvantage.

  • Social Analytics & Intelligence: Converting Contextual to Actionable Insights

    Sponsored by: IBM

    Access the following report from Hypatia Research Group to build a solid foundation for a successful social media analytics and intelligence (SA&I) initiative. Learn what organizations seek and require from SA&I, vendor rankings, the current landscape, ROI by industry, and more.

  • The Socially Enabled Enterprise

    Sponsored by: Oracle Corporation UK Ltd

    Access the following white paper to explore how organizations are using social platforms to drive higher customer satisfaction, sales, lead generation, and more. Also learn which factors are necessary to become a socially enabled enterprise and how to get started on an effective initiative.

  • Socially Driven Collaborations

    Sponsored by: Oracle Corporation UK Ltd

    Access the following white paper to explore the changing relationship in IT and marketing through the adoption of social technologies. Uncover the various challenges when stating up with this collaboration technology, how to avoid them, and more.

  • Modern HR in the Cloud: Social Job Distribution

    Sponsored by: Oracle Corporation

    In this brief, find best practices for automating your recruiting via social media channels so that you can access new audiences on Facebook and Twitter, and better understand the ways of the modern HR world.

  • Super Bowl XLVIII: The Social Story

    Sponsored by: Oracle Corporation

    Access the following white paper to uncover some of the most powerful ways brands used social media channels to magnify their investment before the big game. Gain insight on how to keep up pace using different facets of social media, what works, why it works, and how you can get started.

  • Instagram Guide

    Sponsored by: Oracle Corporation

    Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well.

  • Finance Transformation - How SaaS Solutions Can Deliver Strategic Insights

    Sponsored by: Workday

    A recent study revealed many senior finance executives want to improve the quality of information available to management, but struggle with translating their business needs into technology solutions. Watch this video to learn how new technologies are giving finance a better, faster, and more complete picture of their business.

  • Driving Smart Data Management in the 3rd Platform Era

    Sponsored by: CommVault Systems, Inc.

    This White Paper explores the challenges associated with data management in the context of the 3rd Platform, particularly around Big Data and cloud. In addition, the paper takes a look at how the adoption of CommVault Simpana can help organizations address these data management challenges.

  • The Multi-Channel Marketing Chasm

    Sponsored by: e-Spirit AG

    Access the following infographic to uncover 5 tips that can help you close the social marketing gap. Learn how to identify your biggest gaps, why technology needs to be connected to business goals and more.

  • Contact Centers Evolve with Advanced Technologies

    Sponsored by: Desk.com (A Salesforce Company)

    Contact center modernization introduces several challenges, including legacy application integration and managing a growing amount of customer data from new channels. Consult this exclusive e-guide to learn how to overcome the hurdle of legacy application integration with new systems, and how to create a realistic modernization roadmap.

  • Best Practices in Customer Experience Management

    Sponsored by: IBM

    In this e-guide from the experts at SearchCRM.com, find out why social media has become a powerful tool for customer experience management (CEM), and discover what you can do to drive social media success.

  • Social Monitoring Tools Give GNC Marketing Muscle

    Sponsored by: IBM

    In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and create "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.

  • Social, Mobile, and Analytics to Push CRM Through 2015

    Sponsored by: IBM

    In this e-guide, get advice from experts including Gartner research vice president Gene Alvarez, on how businesses can prepare for the evolving CRM market and address changing customer experience needs. Don't get left behind by relying on legacy processes and technology -- find out how to get ahead of the pack by reading now.

  • Advanced Technologies Key to Next-Gen Contact Centers

    Sponsored by: LogMeIn, Inc.

    Access this helpful e-guide to learn how to improve customer experience by equipping contact center agents with the right tools and technologies. Discover why Forrester Research analyst Art Schoeller recommends an "outside-in approach" to acquiring new contact center technologies, and explore his key considerations for adopting new tools

  • A More Social Contact Center

    Sponsored by: LogMeIn, Inc.

    This expert e-guide describes the importance of developing a formal social media strategy and leveraging WFM software to manage social media contact center volume. Also, see what's on Comcast Corp.'s 10-step "cheat sheet" for building a social call center strategy.

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