Market Research Research
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Closing the Loop on ABM Revenue in 2021
Sponsored by: TechTargetDownload “Closing the Loop on ABM Revenue in 2021” today to see how you can apply ABM principles and maturing capabilities in new ways to maximize value delivery and revenue across more accounts.
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Focusing on the 3 Ps for ABM Revenue at Scale
Sponsored by: TechTargetIn this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
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Evolving Persona Thinking to Win More Business
Sponsored by: TechTargetIn this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
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Driving Short-Term Quota Attainment by Aligning Marketing to Sales
Sponsored by: TechTargetWatch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.
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3 paths to more productive revenue capture in a changing interaction landscape
Sponsored by: TechTargetIn this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
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Demand and Account-Based Marketing: Planning Assumptions 2021
Sponsored by: TechTargetDisruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.
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Expert Webinar: Closing the Loop on ABM Revenue in 2021
Sponsored by: TechTargetFeaturing Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.
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Why More High-Performance Companies Are Depending on Intent Data
Sponsored by: TechTargetIn this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
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Using Intent Data for Effective Persona Development in ABM
Sponsored by: TechTargetIn this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.
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Today’s Market Realities Require New Demand Gen Strategies
Sponsored by: TechTargetIn this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
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3 C’s for Understanding Real Intent Data: Context, Content and Contacts
Sponsored by: TechTargetTo help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
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Evolving Persona Thinking to Win More Business
Sponsored by: TechTargetJoin Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
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Three Ways Personas Can Improve ABM Performance
Sponsored by: TechTargetDownload this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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Secret Ingredient For Revenue Growth
Sponsored by: TechTargetJoin Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.
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Because Your MQLs Just Won’t Cut It
Sponsored by: TechTargetWatch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
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Expert Panel Webinar: Today’s Market Realities Require New Demand Gen Strategies
Sponsored by: TechTargetThis interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.
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How to Use Purchase Intent to Refocus ABM Priorities
Sponsored by: TechTargetThis new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
Sponsored by: TechTargetIn this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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Who You Gonna Call?
Sponsored by: TechTargetDownload this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
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How to Use Email Marketing to Nurture Third-party Leads
Sponsored by: TechTargetMore than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
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Moving From Leads to Buying Groups in One Easy Step
Sponsored by: TechTargetIn B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
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3 Big Ideas for Capturing More Demand from Your Market
Sponsored by: TechTargetIs your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.
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SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
Sponsored by: TechTargetOperatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
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Virtual Event Success— from Recruitment to Follow-Up
Sponsored by: TechTargetExecuting a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
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Account-Based Marketing Will Fail Without Organizational Alignment
Sponsored by: TechTargetWhat makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
