Customer Data Management Software Research
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MicroScope – December 2023: What does the future hold for Industry 5.0?
Sponsored by: MicroScopeIn this issue, we explore the future of Industry 5.0 to discover whether it's truly a tech revolution or just the next step in what has been promised since Industry 4.0. Also learn more about the risks and impacts of generative AI on data compliance and compliance, as well as seven steps you should take to engage customers while providing services
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Comparing CRM to CX
Sponsored by: TechTarget ComputerWeekly.comCXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.
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Webinar: Who You Gonna Call?
Sponsored by: TechTargetAre you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.
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An Introduction to ABM Scoring
Sponsored by: TechTargetDownload this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
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Why Master Data Management is Critical to the Modern Customer Data Platform
Sponsored by: Deloitte Consulting LLPMaster data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service. Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.
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Managing Customer Data in the GDPR Era
Sponsored by: GearsDesignDownload this expert guide to learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining GDPR compliance.
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Create and implement an all-purpose multichannel contact center
Sponsored by: ConvergeOneFind out why it's hard to determine exactly how to integrate social channels with CRM and how your business model -- and finding where your customers hang out -- will show the way.
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The Salesforce Wave Analytics Platform: An Overview
Sponsored by: Salesforce.comIn this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
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Improve The Customer Experience Through New Technology, Better Insights
Sponsored by: ZendeskIn the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.
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Why Retailers Are Implementing Unified Platforms
Sponsored by: AdyenMore than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.
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How Omnichannel Data is at the Core of New Commerce Offerings
Sponsored by: AdyenMost companies know they need to bring data silos together to improve customer experience, but they're struggling to do it. In response, some technology vendors are creating omnichannel technology to bring together disparate pockets of customer data. Learn how 2 major vendors are targeting customer data silos to create a truly omnichannel picture.
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Analysts Tackle Digital Transformation, CX Struggles
Sponsored by: Dell EMC and Intel®Learn about key issues impeding multinational organizations' efforts to achieve successful digital transformation strategies. Discover what The Economist Intelligence Unit (EIU) and analysts at Forrester have to say about overcoming barriers.
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Key Pros and Cons of Salesforce Sales Cloud
Sponsored by: SalesforceIn this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.
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Can Salesforce Einstein Catch the next AI Wave?
Sponsored by: SalesforceCondemn AI's potential 20 years ago, and it seems obsolete. Credit the tool with the success of the IoT, and it seems innovative – that's relativity, and how Salesforce Einstein plans to improve customer engagement. Read on to learn about Salesforce's new contribution to the AI resurgence from expert consultant Jeff Kaplan.
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New Salesforce Feature Aimed to Improve Data Accuracy
Sponsored by: SalesforceIn this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.
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Data Analytics Maps Positive Customer Journeys
Sponsored by: TechTarget Customer ExperienceAmid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
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Customer Experience Analytics: Delivering More Personalized Customer Service
Sponsored by: zendesk (bime by)In this e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to make a positive impact on your company's ability to integrate analytics into its CRM systems. Find out how to derive actionable insights that can help you create a more personalized customer experience.
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Improving Customer Service with Knowledge Management Systems
Sponsored by: Salesforce.comCustomer service is a battleground on which many companies fight to gain competitive edge. Access an exclusive Q&A with Larry Robinson, Senior VP of Product Management for the Service Cloud, and learn how to create solid customer experience and agent productivity using a knowledge management system.
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Context-Aware Tech Senses, Responds to Customer Needs
Sponsored by: TechTarget Content ManagementThis expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
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Popular Technologies Enrich Customer Experience Strategies
Sponsored by: TechTarget Customer ExperienceThis expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.
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Driving multichannel engagement with the voice of the customer
Sponsored by: Oracle CorporationIn this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
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How In-App Analytics put the "User" in "User Experience"
Sponsored by: Hewlett Packard EnterpriseIn the following e-guide, Matt Schulz reveals how design thinking improves workflow and promotes innovation in app development. Also learn from experts how in-app analytics increase the likelihood of success in the design thinking outcome.
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CRM Analytics: How to Make the Most of Customer Data
Sponsored by: TechTarget Customer ExperienceThe right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.
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5 Questions Every Marketing Department Should Be Able to Answer
Sponsored by: Salesforce.comAccess this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
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Simple is STILL Better: Embrace Speed & Simplicity for a Competitive Edge
Sponsored by: IBMAccess this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
