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CRM Analytics Software Research

  • B2C Commercial Suite 13-Vendor Analysis and Comparison

    Sponsored by: Salesforce

    Inside this Forrester Research Report, discover the 13 most significant B2C commercial suite vendors and how they've been scored to see how each measures up to help eBusiness and channel strategy professionals make the right choice.

  • Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers

    Sponsored by: Twilio

    Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.

  • Digital Marketing Hubs: Vendor Comparison Report

    Sponsored by: Cxense

    Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time. In this Gartner Research report, learn about digital marketing hubs.

  • How to Create Compelling CX with Online Personalization

    Sponsored by: Cxense

    In an environment where 62% of customers prefer to receive offers and promotions based on previous experiences, learn how to influence purchasing decisions for your demanding audience.

  • How to Increase Your Conversion Rates with Website and App Personalization

    Sponsored by: Cxense

    Today, e-commerce retailers need to address the immediate feelings and goals of their followers. Learn how fusing real time data with conventional data from CRM tools set off personalization algorithms to deliver better one-to-one experiences.

  • A New Measure of Sales Success

    Sponsored by: TechTarget

    Companies today seek to learn all they can about their customers—their preferences, their buying patterns. New technology can help, but such sought-after insight won't come easy. In our guide—A New Measure of Sales Success—our experts provide insight on new sales tools, geolocation technology, and data modeling.

  • Live Chat: How to Grow Your Business With Proactive Support

    Sponsored by: Zendesk

    It's time to ask: How do we get more value from Live Chat? In this whitepaper, learn how to take your customer support to the next level and shift from reactive to proactive support by implementing strategies like real-time monitoring and data analysis.

  • In Good Company: The Value of Conscious Consumers

    Sponsored by: Zendesk

    Consumers are willing to pay 5% or 10% more to purchase from community-responsible companies over others. Access this white paper to learn how to establish a relationship with these consumers and improve your top line.

  • From Cost Center to Profit Center: The Potential ROI of Zendesk

    Sponsored by: Zendesk

    In this 30 minute webinar, Forrester Senior Analyst, Ian Jacobs, discusses the financial impact of Zendesk, a study conducted by Forrester Consulting that examines the costs and benefits of Zendesk to reveal its ROI over a three year period.

  • Creating Personalized Experiences with Real-Time Insights for CEM

    Sponsored by: OpenText

    Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

  • Predict Customer Behavior With the Power of Big Data

    Sponsored by: [24]7

    How do you delve down into data to discern customer behavior patterns and discover what content will provide focused and personalized experiences? Explore how to leverage big data and predictive analytics to turn customer data into critical opportunities in order to enhance decision-making and architect a truly unique, positive customer journey.

  • Move Over, Account-Based Marketing: Job-Based Marketing is Here

    Sponsored by: OpenText

    An account-based marketing (ABM) strategy allows marketers to better target their messaging. But does it fall short in tailoring marketing campaigns down to the level of each shareholder, within the target account? Can job-based marketing (JBM) strategies do what ABM can't? This Aberdeen Group report compares ABM and JBM. Explore both strategies.

  • Increase Campaign Effectiveness, Maximize Existing Customer Relationships, and Lower Attrition

    Sponsored by: Tealium

    Real-time data focuses on influencing visitor activity, leading to conversion, retention and loyalty. Explore capabilities of real-time data management tools that can help you take action to increase revenue.

  • Contextual Marketing: Stop Neglecting your Audience

    Sponsored by: Tealium

    With the right technology, today's marketers can understand, segment, and engage their audiences better. Access this white paper and learn how you can grow leads, increase conversions, and decrease future churn.

  • 3 Predictions About The Future of Customer Experience

    Sponsored by: Avaya

    It seems like only yesterday that the communications world was marveling at the benefits of integrating voice and data. Now, it's all about the multi-touch customer experience and mobility. Discover 3 predictions about how the future of customer experience may evolve.

  • Critical Innovations Driving Future Customer Experiences

    Sponsored by: Avaya

    Customers are the lifeblood of any company, and it's the experiences that customers have with your company that's most important. With a changing digital world, you need to have an understanding of how to move forward with changing consumer needs. Learn the critical elements driving superior customer experiences that you should consider.

  • How to Leverage Data to Acquire and Retain Customers

    Sponsored by: HPE and Intel®

    This white paper explores the impact of data analytics and integration on CRM strategies for SMBs. Read on to learn about different strategies for opening up data access and aligning business-led sales initiatives with IT-dependent data management in order to create and leverage key customer insights.

  • Provide Top Customer Experiences with Faster Customer Care

    Sponsored by: Zendesk

    Constellation Research has compiled extensive research and in-depth interviews of businesses that have implemented agile customer care strategies. Discover what analysts have revealed to work for real organizations.

  • Delivering Analytically Injected Digital Personalization for Online and Offline Data

    Sponsored by: SAS

    This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.

  • Enhanced Client Onboarding for Wealth Management

    Sponsored by: Accenture

    This paper examines an accelerator for wealth management and Salesforce Financial Services Cloud, exploring how these technologies can help your company succeed in the face of digital disruption. Discover how these tools can boost CRM management, collaboration, analytics, and client onboarding.

  • Full-Featured Mobile CRM at your Fingertips

    Sponsored by: Infor

    Whether sales teams are viewing account or contact information, updating an opportunity, scheduling an activity, or logging a call or email to history, they need the tools to help them enhance CX and close deals. Learn about a tool that can help make this a reality.

  • 5 Ways Every Sales Rep Can Accelerate Success with Analytics

    Sponsored by: Salesforce.com

    This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.

  • Transamerica: Using Deeper Customer Insight to Personalize Customer Solutions

    Sponsored by: Cloudera

    Transamerica has millions of customers. Access this case study to learn how the financial services leader delivered personalized experiences by better understanding their customers with analytics.

  • 5 Must-Have Features in a Marketing Automation Platform

    Sponsored by: Marketo

    Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.

  • Search-Driven BI for a Customer-Centric Business World

    Sponsored by: CA Technologies

    In this expert e-guide, we explore how to tackle the challenges of implementing self-service and leveraging big data for advanced analytics. Inside, learn about a search-driven BI approach that enables faster, more data-driven decision-making with smart, highly automated and easy-to-use analytics tools.

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