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CRM Analytics Software Research

  • The Total Economic Impact of Using Zendesk for CRM

    Sponsored by: Zendesk

    In this research report by Forrester Consulting, learn about the potential ROI and total economic impact that your organization may realize by implementing Zendesk's customer support tools to improve the handling of customer interactions.

  • Predictions for CRM Customer Service & Support

    Sponsored by: Zendesk

    According to Gartner, 50% of agent interactions will be influenced by real-time analytics. The future of customer service is evolving – and you'll need to keep up. In this Gartner report snapshot, learn what technology will play a key role in the future of great customer service, 3 report findings, and 3 recommendations for you to consider.

  • Digital Trends Reshaping the Buying Experience

    Sponsored by: SAP Hybris

    Forrester has found that 75% of B2B buyers prefer to self-educate rather than speak to a sales representative. Uncover more stats, trends, and technologies reshaping the buying experience and what you can do to leverage new tools.

  • CRM Suites For Midsize Organizations

    Sponsored by: SAP Hybris

    Large CRM vendors increasingly offer broader and deeper capabilities that increase their complexity. Still, some vendors are delivering modern interfaces and mobile-first strategies that address specific business problems. Which tools truly work in an enterprise setting? Learn how Forrester has rated 11 CRM vendors.

  • Vendor Analysis for Multichannel Customer Engagement Tools

    Sponsored by: SAP Hybris

    Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother.

  • 11 Hot E-Commerce Vendors And How They Stack Up

    Sponsored by: SAP Hybris

    In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more.

  • CMO Review: Navigating Change in the Digital Landscape

    Sponsored by: SAP Hybris

    Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.

  • B2C Commercial Suite 13-Vendor Analysis and Comparison

    Sponsored by: Salesforce

    Inside this Forrester Research Report, discover the 13 most significant B2C vendors. See how they've been scored, and how each measures up to help e-commerce and channel strategy professionals make the right choice.

  • Digital Marketing Hubs: Vendor Comparison Report

    Sponsored by: Cxense

    Vendors from advertising, marketing automation, and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate & coordinate data across channels. In this Gartner Research report, learn how to evaluate 22 marketing tools designed to automate and execute your initiatives.

  • How to Create Compelling CX with Online Personalization

    Sponsored by: Cxense

    In an environment where 62% of customers prefer to receive offers and promotions based on previous experiences, learn how to influence purchasing decisions for your demanding audience.

  • How to Increase Your Conversion Rates with Website and App Personalization

    Sponsored by: Cxense

    Today, e-commerce retailers need to address the immediate feelings and goals of their followers. Learn how fusing real time data with conventional data from CRM tools set off personalization algorithms to deliver better one-to-one experiences.

  • A New Measure of Sales Success

    Sponsored by: TechTarget

    Companies today seek to learn all they can about their customers—their preferences, their buying patterns. New technology can help, but such sought-after insight won't come easy. In our guide—A New Measure of Sales Success—our experts provide insight on new sales tools, geolocation technology, and data modeling.

  • Live Chat: How to Grow Your Business With Proactive Support

    Sponsored by: Zendesk

    It's time to ask: How do we get more value from Live Chat? In this whitepaper, learn how to take your customer support to the next level and shift from reactive to proactive support by implementing strategies like real-time monitoring and data analysis.

  • In Good Company: The Value of Conscious Consumers

    Sponsored by: Zendesk

    Consumers are willing to pay 5% or 10% more to purchase from community-responsible companies over others. Access this white paper to learn how to establish a relationship with these consumers and improve your top line.

  • From Cost Center to Profit Center: The Potential ROI of Zendesk

    Sponsored by: Zendesk

    In this 30 minute webinar, Forrester Senior Analyst, Ian Jacobs, discusses the financial impact of Zendesk, a study conducted by Forrester Consulting that examines the costs and benefits of Zendesk to reveal its ROI over a three year period.

  • Predict Customer Behavior With the Power of Big Data

    Sponsored by: [24]7

    How do you delve down into data to discern customer behavior patterns and discover what content will provide focused and personalized experiences? Explore how to leverage big data and predictive analytics to turn customer data into critical opportunities in order to enhance decision-making and architect a truly unique, positive customer journey.

  • Increase Campaign Effectiveness, Maximize Existing Customer Relationships, and Lower Attrition

    Sponsored by: Tealium

    Real-time data focuses on influencing visitor activity, leading to conversion, retention and loyalty. Explore capabilities of real-time data management tools that can help you take action to increase revenue.

  • Contextual Marketing: Stop Neglecting your Audience

    Sponsored by: Tealium

    With the right technology, today's marketers can understand, segment, and engage their audiences better. Access this white paper and learn how you can grow leads, increase conversions, and decrease future churn.

  • Provide Top Customer Experiences with Faster Customer Care

    Sponsored by: Zendesk

    Constellation Research has compiled extensive research and in-depth interviews of businesses that have implemented agile customer care strategies. Discover what analysts have revealed to work for real organizations.

  • Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers

    Sponsored by: Twilio

    Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.

  • Creating Personalized Experiences with Real-Time Insights for CEM

    Sponsored by: OpenText

    Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

  • 5 Ways Every Sales Rep Can Accelerate Success with Analytics

    Sponsored by: Salesforce.com

    This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.

  • How to Leverage Data to Acquire and Retain Customers

    Sponsored by: HPE and Intel® Corporate

    This white paper explores the impact of data analytics and integration on CRM strategies for SMBs. Read on to learn about different strategies for opening up data access and aligning business-led sales initiatives with IT-dependent data management in order to create and leverage key customer insights.

  • Transamerica: Using Deeper Customer Insight to Personalize Customer Solutions

    Sponsored by: Cloudera

    Transamerica has millions of customers. Access this case study to learn how the financial services leader delivered personalized experiences by better understanding their customers with analytics.

  • 5 Must-Have Features in a Marketing Automation Platform

    Sponsored by: Marketo

    Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.

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