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CRM Analytics Software Research

  • The Total Economic Impact™ Of Zendesk

    Sponsored by: Zendesk

    Discover how your organization can provide friction-free customer service experiences, with technology that taps into 5 functional areas, as well as Forrester's Total Economic Impact framework to choose the best customer relationship platform for your business.

  • The Challenges of Gaining Contextual Insight

    Sponsored by: Sitecore

    Sitecore commissioned independent market research company Vanson Bourne to investigate the data challenges that brands face today. Uncover the key findings about the challenges in trying to create better customer experiences.

  • How to Get Deeper Insights into your Marketing Campaigns

    Sponsored by: Looker

    How can you centralize your campaign data so everyone can see how everything is performing? Learn how you can avoid relying on disparate data sources – enabling you to get insights that help track important marketing KPIs, attribute marketing campaigns directly to revenue, and more.

  • A Look at 5 Contact Center Automation Tools

    Sponsored by: Genesys

    In this expert e-guide, learn about what you need to consider when making contact center purchasing decisions, 5 contact center automation tools to know, and the top 5 benefits of speech analytics.

  • Cloud CRM Software: Vendor Comparison Report

    Sponsored by: Zendesk

    According to Gartner, over 85% of customer service and support software will be delivered on a cloud-based model by 2019. In this Gartner report, compare strengths and weaknesses of cloud CRM software from top vendors including CRMNEXT, Microsoft, Oracle, Salesforce and many more.

  • Microsoft Lays Out Linkedin CRM Strategy

    Sponsored by: Microsoft

    In this note by Nucleus Research, learn why Microsoft's new Relationship Sales tool, which combines Microsoft's Dynamics 365 for Sales and LinkedIn's Sales Navigator Enterprise edition, can drive a productivity increase of 12 – 15% for sales people, while also accelerating time to close.

  • Successful Marketing Initiatives: Measuring Quality Over Quantity

    Sponsored by: Sitecore

    In the marketing world, it should be quality over quantity. In this white paper, learn how to measure quality with customer engagement value, accelerate your market effectiveness with CRM analytics, and uncover 5 examples of how to improve marketing effectiveness and customer engagement.

  • Digital Trends Reshaping the Buying Experience

    Sponsored by: SAP Hybris

    Forrester has found that 75% of B2B buyers prefer to self-educate rather than speak to a sales representative. Uncover more stats, trends, and technologies reshaping the buying experience and what you can do to leverage new tools.

  • CRM Suites For Midsize Organizations

    Sponsored by: SAP Hybris

    Large CRM vendors increasingly offer broader and deeper capabilities that increase their complexity. Still, some vendors are delivering modern interfaces and mobile-first strategies that address specific business problems. Which tools truly work in an enterprise setting? Learn how Forrester has rated 11 CRM vendors.

  • Vendor Analysis for Multichannel Customer Engagement Tools

    Sponsored by: SAP Hybris

    Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother.

  • 11 Hot E-Commerce Vendors And How They Stack Up

    Sponsored by: SAP Hybris

    In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more.

  • CMO Review: Navigating Change in the Digital Landscape

    Sponsored by: SAP Hybris

    Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.

  • How to Create Compelling CX with Online Personalization

    Sponsored by: Cxense

    In an environment where 62% of customers prefer to receive offers and promotions based on previous experiences, learn how to influence purchasing decisions for your demanding audience.

  • How to Increase Your Conversion Rates with Website and App Personalization

    Sponsored by: Cxense

    Today, e-commerce retailers need to address the immediate feelings and goals of their followers. Learn how fusing real time data with conventional data from CRM tools set off personalization algorithms to deliver better one-to-one experiences.

  • A New Measure of Sales Success

    Sponsored by: TechTarget

    Companies today seek to learn all they can about their customers—their preferences, their buying patterns. New technology can help, but such sought-after insight won't come easy. In our guide—A New Measure of Sales Success—our experts provide insight on new sales tools, geolocation technology, and data modeling.

  • Delivering Analytically Injected Digital Personalization for Online and Offline Data

    Sponsored by: SAS

    This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.

  • Geospatial intelligence on the move

    Sponsored by: ComputerWeekly.com

    By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.

  • B2C Commercial Suite 13-Vendor Analysis and Comparison

    Sponsored by: Salesforce

    Inside this Forrester Research Report, discover the 13 most significant B2C vendors. See how they've been scored, and how each measures up to help e-commerce and channel strategy professionals make the right choice.

  • Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers

    Sponsored by: Twilio

    Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.

  • Creating Personalized Experiences with Real-Time Insights for CEM

    Sponsored by: OpenText

    Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

  • 5 Ways Every Sales Rep Can Accelerate Success with Analytics

    Sponsored by: Salesforce.com

    This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.

  • Transamerica: Using Deeper Customer Insight to Personalize Customer Solutions

    Sponsored by: Cloudera

    Transamerica has millions of customers. Access this case study to learn how the financial services leader delivered personalized experiences by better understanding their customers with analytics.

  • 5 Must-Have Features in a Marketing Automation Platform

    Sponsored by: Marketo

    Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.

  • Search-Driven BI for a Customer-Centric Business World

    Sponsored by: CA Technologies

    In this expert e-guide, we explore how to tackle the challenges of implementing self-service and leveraging big data for advanced analytics. Inside, learn about a search-driven BI approach that enables faster, more data-driven decision-making with smart, highly automated and easy-to-use analytics tools.

  • Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges

    Sponsored by: SAP

    Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.

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