Customer Analytics: Taking the First Step

Customer Analytics: Taking the First Step

Cover

In the current marketing environment, where improving performance is complex, the greatest opportunity is in analytically enabled marketing.

Analytical enablement is divided into 3 areas:

  1. Understanding the customer
  2. Developing usable insights
  3. Putting those insights to work

Inside, learn about understanding the customer with more relevant data from CRM software, transactions, campaign performance, and more -- plus better ways to visualize it.

Vendor:
SAS
Posted:
20 Apr 2017
Published:
01 Jun 2016
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
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