Ways to personalize online and offline customer data

Delivering Analytically Injected Digital Personalization for Online and Offline Data

Cover

What drives conversions on your website? To fully understand the answer, marketers must connect visitors' historical clickstream data with their on-premises customer data to optimize predictive analytics.   

This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how to engage customers through personalizing digital content based on their browsing history, location, etc. 

Vendor:
SAS
Posted:
15 Nov 2016
Published:
15 Nov 2016
Format:
PDF
Length:
23 Page(s)
Type:
White Paper
Language:
English
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