Explore past, present and future CEM trends

Business Analytics and The Future of Customer Experience Management

Cover

Businesses have always been looking for ways to better understand their customers, but recent tech advancements in analytics software have made CRM even easier.

Why then, are some still struggling to effectively employ effective analytics strategies?

Discover the answer to that question and more in this expert e-guide. Learn about the ways in which businesses have leveraged customer analytics in the past, and how those strategies will change with the adoption of new technologies.

Plus, discover:

  • How harnessing big data analytics can enable companies to improve CRM by giving them the opportunity to react in real-time
  • The impact IoT and intelligent system adoption will have on predictive analytics capabilities
  • And more
Vendor:
CA Technologies
Posted:
04 Nov 2016
Published:
04 Nov 2016
Format:
PDF
Length:
24 Page(s)
Type:
eGuide
Language:
English
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