How to get a 360-degree view of your customers

How to get a 360-degree view of your customers

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Based on your topical interests, we believe you’d be interested in our latest CEM handbook: The 360 degree view. Forrester Research reports getting this view is a #1 priority for marketers, but overcoming customer data integration across multiple systems is a real challenge our members face when doing so.

Take a brief survey on your CEM projects and get immediate insight from our experts on:

> The destructive cost of data silos and recommendations for ways companies can bolster the customer experience

  • The challenges companies face in managing customer data, analytics, financials and other information as they strive to integrate them into a unified CRM platform
  • How technology that gathers lots of data isn’t enough when aiming for a holistic view of customers. What it takes and best practices.
  • What kinds of data are relevant and how that impacts integration

Here is complimentary access to your handbook.

Vendor:
ComputerWeekly.com
Posted:
29 Jul 2014
Published:
29 Jul 2014
Format:
HTML
Type:
Resource
Language:
English

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