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More Than Just the Store: 3 Myths About Mobile Commerce
Deloitte Consulting claims that by 2016, over 20% of retail sales will be influenced by mobile technology, regardless of where products are actually purchased. To capitalize on the mobile boom, retailers need to create a consistent brand experience across all channels, as well as avoid some common mobile misconceptions.
In this insightful white paper, debunk three myths about mobile in the retail industry:
- Mobile is about buying outside the store
- Mobile is about paying inside the store
- Mobile is about retailer-owned devices
Read now to learn the truth behind these misconceptions and get started investing in the right mobile technology that will help you create better experiences for customers and generate high ROI.