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Posted:
Feb 5, 2014
Published:
Feb 5, 2014
Format:
PDF
Length:
5 Page(s)
Type:
White Paper
Language:
English

See all research from Hewlett-Packard Limited

  • ComputerWeekly Special Report: Unlock the Business Benefits of Digitisation

    Sponsored by: Hewlett-Packard Limited

    While analytics has the potential to transform the customer experience, it can also be culturally disruptive. To get the most out of this technology, IT and marketing need to join forces – and embrace digitization.

    In this expert report from ComputerWeekly, learn more about the digitization imperative and how your organization can revolutionize customer experiences. Topics covered in this resource include:

    • The need for collaboration between IT and marketing
    • CIO priorities and the push for digitization
    • Case study: NASCAR drives digital success
    • And more

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