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Better customer experiences start with digitisation
While analytics has the potential to transform the customer experience, it can also be culturally disruptive. To get the most out of this technology, IT and marketing need to join forces – and embrace digitization.
In this expert report from ComputerWeekly, learn more about the digitization imperative and how your organization can revolutionize customer experiences. Topics covered in this resource include:
- The need for collaboration between IT and marketing
- CIO priorities and the push for digitization
- Case study: NASCAR drives digital success
- And more