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Posted:
Feb 4, 2014
Published:
Feb 4, 2014
Format:
PDF
Length:
17 Page(s)
Type:
White Paper
Language:
English

See all research from e-Spirit AG

  • Climbing The Digital Experience Maturity Ladder Through An Integrated Technology Approach

    Sponsored by: e-Spirit AG

    Access the following report from Forrester Research Inc. to uncover the largest contributing factors on why businesses fall short when it comes to delivering an exceptional customer experience

    Here’s the big problem, too many companies struggle for proliferation of channels because the technology they use is marketing-centric rather than IT-centric. As a business, you need to be able to handle large amounts of data to get the marketing ability, not vise verse. So where does this leave you?

    Learn how to use an integrated approach with WCM and CXM to enrich the customer experience, ultimately improving customer loyalty and profitability.

    Also included:

    • The need for customer obsession
    • The tools you need to consider
    • Expert strategies

    And more.

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