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Posted:
Dec 16, 2013
Published:
Dec 16, 2013
Format:
PDF
Length:
13 Page(s)
Type:
eGuide
Language:
English

See all research from Oracle Corporation UK Ltd

  • Keys for successful social and digital CRM initiatives

    Sponsored by: Oracle Corporation UK Ltd

    Social is the new king in the world of CRM – but analysts predict that half of Fortune 1000 companies will not see a return on investment in their social CRM initiatives due to a lack of clear business performance objectives.

    In this expert e-guide, SearchCRM.com’s Albert McKeon sits down with Gartner analyst Adam Sarner as he reveals the keys for a successful social CRM initiative. Read on now to learn more, and discover:

    • Tips for ensuring ROI from social CRM
    • Getting more departments on board with social CRM
    • Real-world success story: Walt Disney World’s digital CRM adoption
    • And more

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