Research Library

Powered by

Aug 27, 2013
Aug 27, 2013
22 Page(s)
Essential Guide

See all research from

  • The CMO–CIO disconnect

    Sponsored by:



    A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, this study from Accenture reveals,


    The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.


    Key findings include:

    • CMOs believe IT doesn’t make the marketing function a priority.
    • More than thirty percent of CMOs believe IT keeps marketing out of the loop and does not make time and technical resources available.
    • Thirty six percent of CMOs say IT deliverables fall short of expectations.
    • Forty six percent of CIOs say marketing does not provide an adequate level of business requirements.
    • Despite CIOs appearing more open to engaging with CMOs, only 45 percent of CIOs say that supporting marketing is near or at the top of their list of priorities.


    The report shows how CMOs and CIOs can bridge the gap and work more effectively together.


    Click on the button bellow to download this report



Bitpipe Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other

What's Popular at Bitpipe? Daily Top 50 Reports | Daily Top 100 Topics | Popular Report Topics Research Library Copyright © 1998-2014 Bitpipe, Inc. All Rights Reserved.

Designated trademarks and brands are the property of their respective owners.

Use of this web site constitutes acceptance of the Bitpipe Terms and Conditions and Privacy Policy.