Divide & Conquer: Using Predictive Analytics to Segment, Target & Optimize Marketing
sponsored by IBM
Data collected by the Aberdeen group demonstrated that companies who use predictive analytics had a 75 % higher click through rate and 73 % higher sales than companies without this technology. These insights provide an analyst's perspective on the research drawn from a collection of surveys, interviews and data analysis.
Consult this informative white paper to learn more about the value of predictive analytics. It reveals the best practices for sales and marking organizations and how to maximize the return on investment.
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