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During a sales call, you probably have a number of questions you like to ask: "What are your goals?" "Who's involved in the decision-making process?" "What keeps you up at night?"

While these may seem interesting to you, your customer likely finds them boring. The next – and final – question asked will be the prospect's own: "Why don't you leave some brochures for me to review, and I'll get back to you?"

Watch this on-demand webinar with Tim Wackel, founder of The Wackel Group, as he explores how to craft questions that ignite emotions, discover desires and motivate customers to act.


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