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ABSTRACT:

Businesses looking to set themselves apart from their competition should take another look at their Web content. Your website is a reflection on your brand so providing the right user experience, sending the right message, and ensuring availability is key.

In order to do so, your Web content management (WCM) platform needs to be reliable, user-friendly, and scalable. Traditional WCM platforms, however, are typically inflexible, unreliable, and difficult to use.

Swiss Re, a financial services company, found themselves with one such WCM system that was failing to meet their needs. This case study outlines how Swiss Re overcame this challenge by implementing a cloud-based WCM platform.

Read on to learn the benefits this advanced WCM system offered Swiss Re.

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