ComputerWeekly.com Research Library

Powered by Bitpipe.com

Premiered:
Nov 4, 2012
Type:
Video
Language:
English

See all research from Hewlett-Packard Limited

  • Creating Brand Advocates

    Sponsored by: Hewlett-Packard Limited

    Did you know that the cost of losing one customer is four times higher than obtaining that same customer? A typical company receives around 65% of its business from existing customers, and only a 5% reduction in the customer defection rate can increase profits by 25%-80%.

    It’s important to keep customers loyal and happy, but it’s even more important to make these customers advocates for your brand. Brand advocates save you money, increase brand sentiment, and help your business obtain new customers.

    In this insightful video, learn how to move past traditional approaches to customer relationship management (CRM) and reach out to social influencers through things like Twitter, Facebook, and blogs. Additionally, discover how you can transform these customers into brand advocates who will help others connect with your brand.

Bitpipe Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other

What's Popular at Bitpipe? Daily Top 50 Reports | Daily Top 100 Topics | Popular Report Topics

ComputerWeekly.com Research Library Copyright © 1998-2014 Bitpipe, Inc. All Rights Reserved.

Designated trademarks and brands are the property of their respective owners.

Use of this web site constitutes acceptance of the Bitpipe Terms and Conditions and Privacy Policy.