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ABSTRACT:

Choosing the right marketing or branding agency for your company is a complicated task. Your agency will have your brand in its hands—tinkering with it, stretching it, and molding it. You need the result to be something new and unexpected, but still on-strategy and successful.

To trust your agency, you need to ask questions and listen to what they say—and don’t say—when they answer. This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.

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