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ABSTRACT:

In today’s social-savvy business environment, developing an enterprise-wide social media analytics strategy as a framework for enhancing the customer experience is critical to succeed. Based on an in-depth six-month research study conducted by IDC Retail Insights, this report highlights best practices and opportunities for applying social media analytics across core retail processes.

Read on to discover the essential tools required to understand, react, and engage customers in this new digital universe and find out how to leverage these insights for maximum competitive advantage.

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