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ABSTRACT:

Banks and other financial institutions are beginning to adopt social media as a new way of interacting with and engaging their customers, but for many consumers, their efforts are falling flat. Whether it’s because of the banks’ current poor public image or their struggles to adopt these social engagement practices, they must find a way to be more effective.

 This paper presents a report from Social Media Explorer meant to help banks better understand what their customers are thinking and saying.

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