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ABSTRACT:

Buyers are constantly posting their views of products and services on social media forums and, to remain competitive and protect your brand’s reputation, you should know what they’re saying. But how can you listen effectively and understand?

This paper introduces a social media analytics application that extracts those customer opinions from social media in real time, giving you a better understanding of your customers’ likes and dislikes and keeping you on point with trends. Read on to learn how you can:


• Monitor your brand health more often and with fewer resources
• Gain visibility into customer behavior and emotion
• Gauge the social media impact of marketing campaigns and events
• And much more.

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