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ABSTRACT:

Social media has drastically altered the way today’s businesses and customers interact. The old “inside out” model of information flow from corporation to customer is quickly being replaced by an “outside in” model where customers are in control and are not shy about voicing their opinions. These changes have led to the emergence of a new operating model known as customer-to-business (C2B).Read this report to learn how C2B can help you become more customer-centric by enabling you to:

  • Assimilate customer and market from the outside in a systematic way
  • Operationalize key information across the business so key stakeholders can take action and engage with customers more effectively
  • Empower customers by giving them direct influence over how business gets done.

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