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Driven by high volumes of user generated content, social analytics is exploding along with the popularity of Facebook, Twitter, and LinkedIn. Social analytics is, however, a highly fragmented emerging software category.

With a plethora of offerings when it comes to tools for analyzing this new data, organizations need to understand which selection criteria are most critical in making the right investment for their organization.

Access this extensive vendor evaluation research paper to learn the best way for your organization to leverage social analytics and convert contextual data into actionable insights. Continue on to examine:

  • Market realities
  • Current vendor landscape
  • Benchmark, metrics and ROI
  • 5 key findings
  • And much more.


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