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ABSTRACT:

The advent of social media within the business world has created unique opportunities for organizations to drive business growth, but most are struggling to effectively leverage the possibilities. The magnitude of data generated from Facebook and Twitter is too much for traditional analytics platforms and strategies to handle.

Savvy organizations are turning to systems and practices designed for social media analytics in order to get control of it in order to effectively analyze it. In this podcast, learn about one social media methodology that allows you to truly capitalize on the business opportunities of social data.   

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