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ABSTRACT:

Organizations today are striving to attain a 360° view of their customers and one of the best ways to do that is to hop on the social media, big data wave.

By understanding what their customers are doing on their websites, mobile apps, and social media- what interactions they are undertaking, what products they are browsing, what devices they are using, and how they are navigating- it’s possible to get an in-depth understanding of how your customers are behaving across your brand’s digital channels.

Access this podcast to examine how social analytics can bring value to your customer relationships. Gain insight into the challenges many organizations are facing, the steps they are taking to overcome them, and the benefits they are gaining.

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