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ABSTRACT:

As the popularity and use of social media has increased among businesses, a new set of data has emerged – social data. This new data set provides unique opportunities for organizations to gain valuable insight into their customer base, but extracting intelligence from it is proving to be more complex than most anticipated.

Listen to this on-demand podcast to discover how your organization can truly capitalize on social data. Download now to find out why education is a key requirement of leveraging social data and learn how big data analytics can help you effectively evaluate it.

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