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ABSTRACT:

Gartner research suggests that Chief Marketing Officers (CMOs) will spend more on IT than CIOs by 2017. Technology megatrends like social media and mobility have changed the marketing game dramatically, and traditional marketing best practices are becoming irrelevant.

Read this resource to learn how marketing is evolving and gain 3 tips on how to bridge the gap between your creative team and the C-suite executives. Read on to learn more.

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