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ABSTRACT:

When it comes to making any project decisions, businesses need the complete picture. Raw data without contextual information is useless. Social computing has presented a unique opportunity to foster real-time collaboration among various project members to greatly enhance the efficiency of project management.

This brief paper explores how marketing professionals can utilize social collaboration strategies to improve their project management methods and how it can provide marketing leaders with the accurate project information they need in real-time.

Read on to learn more and discover a Software as a Service (SaaS) project management offering that combines social techniques with conventional strategies to improve the efficiency of project management.

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