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ABSTRACT:

When it comes to effectively managing projects, the secret to success is visibility into the project’s lifecycle. While traditional project management tools work effectively for most business teams, creative departments like marketing require a more unique approach.

In fact, Forrester research suggests that 40% of Chief Marketing Officers (CMOs) indicate that their marketing teams are dissatisfied with their current project management tool.

Access this resource to learn why conventional project management methods fall flat for marketing professionals and learn why fostering a collaborative and transparent project environment is the key to effectively managing marketing initiatives.

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