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Posted:
Oct 16, 2012
Published:
Oct 12, 2012
Format:
PDF
Length:
16 Page(s)
Type:
Essential Guide
Language:
English

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  • Over-the-Top Video: First to Scale Wins

    Sponsored by: ComputerWeekly.com

     

    Video services focusing on professional long-form content, such as Hulu, Lovefilm and Netflix, saw tremendous growth in subscribers and revenues over the last few years.

     

    These services are called Over-the-Top (OTT) as they focus on the service component and piggyback on a broadband provider’s network for delivery.

     

    OTT video can be Linear (e.g. live streaming of current broadcasters’ channels or new “online only” linear channels) or On-Demand (e.g. ad-funded, transaction- or subscription-based access to a library of movies and TV shows).

     

    Over-the-top video offers of both hardware and services are evolving very quickly, made possible by ever-faster broadband.

     

    From the perspective of incumbent pay-TV providers, OTT video is a potential threat – but for telecom operators and rights owners OTT video is an opportunity.

     

    Furthermore, they allow for a disintermediation of traditional TV broadcasters and could accelerate the decline in physical media sales volume.

     

    However, launching a market leading service has many challenges and the race to scale has started, shaping the future TV and film entertainment industry.

     

    Click on the button below to download this report

     

    Arthur D. Little has deep industry knowledge of the telecoms and media sector, based on extensive client work, addressing market analysis, strategy and performance improvement for Pay-TV and telecom operators, as well as broadcasters and content providers 

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