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ABSTRACT:

In today’s digital world, an effective web presence can mean the difference between your businesses success or its failure.

Consumers today are more web-savvy than ever before, so in order to reach this audience your web content management (WCM) needs to keep pace – which many marketers are finding difficult.

Access this informative paper to review the results of a comprehensive survey of 200 chief marketing officers on the challenges they face with WCM and discover 4 crucial elements your WCM needs to have in order to be effective.

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