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May 21, 2012
May 21, 2012
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  • How social media drives business success

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    There is a growing recognition that rather than being a distraction or a time drain, social tools could hold the key to a more productive way of doing business, this report from Google argues.


    Click on the button below to download this report.


    Today professionals are using social tools for:

    • Finding people, information or expertise more quickly (41%)

    • Collaboration and knowledge sharing (37%)

    • Widening personal networks, building professional relationships, raising profile and creating communities (34%)

    • Reducing the volume and length of emails (31%)

    Social media in business:

    • 70% of professionals believe social tools will change business strategy

    • 69% think businesses that embrace them will grow faster than those that don’t

    • 68% believe businesses that embrace social tools will find it easier to attract and keep the

    best people

    • Professionals estimate that productivity could be increased by nearly 20% through the use of social tools

    Google surveyed 2,700 professionals across France, Germany, Italy, the Netherlands, Spain, Sweden and the UK.

    Click on the button below to download this report.

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