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ABSTRACT:

Emerging Markets offer the potential for incredible growth, but they are also home to many serious obstacles. IT leaders must understand how it can deliver value for both the parent company and the local partners. And the decision to enter an emerging market requires a careful weighing of risk and reward, and technology. IT leaders must help assess challenges, costs, and solutions.

This white paper explores the critical role of IT for businesses entering emerging markets. Within, you'll find valuable advice from three top IT leaders drawing from their experience in this setting.

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