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Mar 1, 2012
Mar 1, 2012
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  • Tip Guide: Predictive analytics and ‘big data’: The good, the bad and the ugly

    Sponsored by: Sybase, an SAP company

    A Ventana Research survey revealed that 37% of the 2,600 businesses questioned believed predictive analytics to be important to their organization. Yet merely 13% admitted to actually using predictive analytics tools.

    A major gap exists due to the complications and challenges that can arise when implementing such a system in big data environments.

    Take a few minutes to read this exceptional expert tip guide from and learn from Ventana's David Menninger why such a glaring chasm exists between the priority and actual usage of predictive analytics. Menninger offers up advice on managing a predictive analytics program and explains how to overcome the hurdles and pitfalls that may stand in your path.

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